C3 Church wanted to reengineer the distribution of post-event sessions. Traditionally, delegates purchased the DVDs of conference in the days and weeks following. The process was slow and expensive. C3 saw the potential to decrease lead times, reduce waste and increase revenue by implementing a disc-less process.


C3 decided to reinvent the conference resource pack to include an iCard. Cyberbia built a secure website which allowed delegates to login with their unique card number. Once logged in, delegates could download or stream on-demand sessions post-event. The site also gave administrators the ability to upload extra content throughout the year. Premium iCards included a digital release of the new C3 album.

The iCard model was well received by delegates and conference organisers alike and the card is now in its fourth year of operation. By improving content delivery times and eliminating physical media, C3 also enhanced customer loyalty.